Knowledge is power and that certainly applies to SEO. The more you know, the better you can optimize your website hunt, which will lead to a better ranking in the search results and more clicks to your website. So let's dive into the most frequently asked questions about SEO.
SEO and your business
What is SEO
SEO or search engine optimization is everything you can do to rank better in search engine results (such as Google). SEO includes adding SEO titles and page descriptions, adding alt tags to images, getting backlinks, starting a blog, and more.
What is the Difference Between SEO and SEA (SEM)
Both SEO and SEA (search engine marketing) increase the visibility of a site on search results. The important difference is with SEA people have to pay for these promotion techniques and with SEO not. In other words, SEO is much cheaper than SEA.
Why is SEO important to my business?
Everyone uses search engines, from checking the weather to finding the nearest pizzeria. Search engines play an important role in our daily life. That's why search engine optimization has become crucial to be successful online. Think of the proverbial 'trees in the forest', if your website is online and no one can find it. So work on your SEO so that you are found well.